Founded by Nikki Campbell and Sophie Coote in 2014, SIR. has garnered international acclaim for its singular aesthetic centered on wardrobe essentials and minimalist silhouettes. With a focus on high quality, ethically sourced fabrications, SIR. is a contemporary fashion house synonymous with easy-to-wear wardrobe staples under a modern lens.

ITS have a long standing relationship with the SIR team, and recently developed a new suite of ecommerce and ghost imagery which provides a clear, clean and detailed vision of their garment collection. Here, we have used advanced digital background techniques to ensure seamless colour across their on-model images.